If you have your own website, then traffic generation should be your top priority to attract more visitors towards it. The question may arise on how you can attract more visitors, leads and customers at a price you can afford. The answer lies in article marketing.
Some of the modern Internet marketers or website owners do not give lots of value to article marketing. They may think that it is an old and bogus method. Even though there are fresh and new ways to promote websites and drive traffic to them, writing and submitting articles is still one of the most practical approaches of traffic generation.
Why Article Marketing?
The reason people are writing and submitting articles is because it is convenient and easy to do, and does not require any technical know-how (unless you’re writing a tech-related article). The underlying idea is to give out useful tips or information, which can be related to various aspects concerning your business entity, product or services.
Apart from gaining business and establishing credibility, writing and submitting articles could also provide the convenience of getting quality backlinks. This is useful to help you develop and improve your search engine rankings; as a result, it can enhance the quality and the extent of traffic your sites will be getting from the search engines – for the keywords of your choice.
The article marketing approach is also widely used because it can be contracted or outsourced easily without having to break the bank. You do not always have to research, write and submit the articles. You can hire project based writers or freelancers to do the work for you.
This is the most cost effective method because writing projects can be outsourced at very cheap rates if you know where to look. You can save your time and effort, and focus more on money-making activities that demand more personal attention.
How To Earn More And Work Less With Article Marketing
Now how can you get reputable and talented writers to work for you? For this, you can join various freelancing websites and communities, where freelancers are just waiting for people like you to post projects so that they can bid over them. You can invite all the interested lot to provide you with their work samples, and then it should not be difficult or time consuming after you organize and arrange things with them.
Here’s a short list of sites where you can outsource your article marketing (and other Internet marketing) needs:
- Elance.com
- Odesk.com
- Getafreelancer.com
- Rentacoder.com
- Guru.com
You need to keep in mind that different article writers have different levels of experience and specialization fields. Those writers who possess a little and limited portfolio – or those who cannot work on the keyword optimization – offer their writing services at cheaper rates. Whereas those writers who are skilled, experienced or qualified – like those who are experts in their niche or those who can perform SEO techniques such as keyword research, placement and identification – will charge higher rates.
How To Make Article Marketing Work For You
An important requirement is that you provide quality and useful information without giving all the details away. It means that the pieces and sections you are reserving for article submission will be introducing the primary points for those who are interested, and they can get the more “meaty” stuffs by following the link in your resource box or author bio.
At the end of every article, all you need to do is to lead them towards your website, so that they can get more insights, solutions or information. Your website is also the place where you get to actually convert the article readers into leads or customers.
Once you (or your freelance writer) has written some articles, the next step is to post those articles to the high page rank article directories. These directories are the online places where you can get your content published, expose your information to the online world, and generate traffic to your designated sites. To get a list, search for “top article directories” in Google.
Many thought that article marketing is no longer carried out as an effective practice; but just because some new trends of online marketing have popped-out, does not mean that article marketing is no longer effective, practical or useful in generating steady and constant traffic. If you apply this approach properly, your business will continue reaping benefits and profits.
Warm Regards,
Jeremy Gislason
MemberSpeed Inc
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