Some of the modern Internet marketers or website owners do not give lots of value to article marketing. They may think that it is an old and bogus method. Even though there are fresh and new ways to promote websites and drive traffic to them, writing and submitting articles is still one of the most practical approaches of traffic generation.

Why Article Marketing?

The reason people are writing and submitting articles is because it is convenient and easy to do, and does not require any technical know-how (unless you’re writing a tech-related article). The underlying idea is to give out useful tips or information, which can be related to various aspects concerning your business entity, product or services.

Apart from gaining business and establishing credibility, writing and submitting articles could also provide the convenience of getting quality backlinks. This is useful to help you develop and improve your search engine rankings; as a result, it can enhance the quality and the extent of traffic your sites will be getting from the search engines – for the keywords of your choice.

The article marketing approach is also widely used because it can be contracted or outsourced easily without having to break the bank. You do not always have to research, write and submit the articles. You can hire project based writers or freelancers to do the work for you.

This is the most cost effective method because writing projects can be outsourced at very cheap rates if you know where to look. You can save your time and effort, and focus more on money-making activities that demand more personal attention.

How To Earn More And Work Less With Article Marketing

Now how can you get reputable and talented writers to work for you? For this, you can join various freelancing websites and communities, where freelancers are just waiting for people like you to post projects so that they can bid over them. You can invite all the interested lot to provide you with their work samples, and then it should not be difficult or time consuming after you organize and arrange things with them.

Here’s a short list of sites where you can outsource your article marketing (and other Internet marketing) needs:
- Elance.com
- Odesk.com
- Getafreelancer.com
- Rentacoder.com
- Guru.com

You need to keep in mind that different article writers have different levels of experience and specialization fields. Those writers who possess a little and limited portfolio – or those who cannot work on the keyword optimization – offer their writing services at cheaper rates. Whereas those writers who are skilled, experienced or qualified – like those who are experts in their niche or those who can perform SEO techniques such as keyword research, placement and identification – will charge higher rates.

How To Make Article Marketing Work For You

An important requirement is that you provide quality and useful information without giving all the details away. It means that the pieces and sections you are reserving for article submission will be introducing the primary points for those who are interested, and they can get the more “meaty” stuffs by following the link in your resource box or author bio.

At the end of every article, all you need to do is to lead them towards your website, so that they can get more insights, solutions or information. Your website is also the place where you get to actually convert the article readers into leads or customers.

Once you (or your freelance writer) has written some articles, the next step is to post those articles to the high page rank article directories. These directories are the online places where you can get your content published, expose your information to the online world, and generate traffic to your designated sites. To get a list, search for “top article directories” in Google.

Many thought that article marketing is no longer carried out as an effective practice; but just because some new trends of online marketing have popped-out, does not mean that article marketing is no longer effective, practical or useful in generating steady and constant traffic. If you apply this approach properly, your business will continue reaping benefits and profits.

Warm Regards,
Jeremy Gislason
MemberSpeed Inc
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http://www.Twitter.com/webprofitplans

1. These backlinks can improve your search engine rankings. That’s because search engines like Google consider a backlink to be a “vote” for your site. The more “votes” you have, the higher you can rank for your keywords. (Although other factors are involved, of course.)

However, these links ideally need to be from high-quality sites that are related to your site, considered authority sites (or at least have a high Page Rank) and they should be one-way links.

2. These backlinks can send you direct traffic. If you place links on busy sites, then some of this traffic will click on your link to visit your site.

So how do you get these backlinks?

 Exchange links with other webmasters and bloggers. This is one of the most common ways to get backlinks. Since Google prefers one-way links, however, you should “triangulate” your links if you or your link partner has more than one related site.

EXAMPLE: You link your Site #1 to his website, and then he links his website to your Site #2.

Submit articles to article directories. The most popular directories include EzineArticles.com, GoArticles.com, IdeaMarketers.com, Buzzle.com and ArticleAlley.com.

Set up Squidoo.com and HubPages.com pages. You can take part in these sites’ social networks to further boost your traffic.

Drop your link on social networking sites. You can create profiles and drop your link on sites like Twitter.com, Facebook.com, MySpace.com and other niche networking sites.

Bookmark your content using social bookmarking sites. You can bookmark your content on sites like Digg.com, StumbleUpon.com, Del.icio.us and similar sites.

Get your site listed in other relevant directories. Depending on what type of features you have on your site, you may be able to submit your site to blog directories, forum directories, ezine directories, niche directories and local directories.

Post your link on niche forums. Be sure to include your link both in your profile as well as in your signature file. For best results, become an active, participating member of the forum community.

Buy links. Run a search for “text links” or “buy links” in Google. Or visit sites like http://www.textlinks.com and http://www.backlinks.com

Sponsor or advertise on a site. Finally, you can get a backlink simply by purchasing advertising on a busy site. Or, you can “sponsor” a site (especially a charity) to get a backlink.

If use just a few of the above methods, you can easily pull in dozens or even hundreds of backlinks. But once you incorporate and fully use all these methods, you can see thousands of backlinks coming to your site, along with all the benefits of a higher Page Rank and more traffic!