Most marketers are focused on building a large list, but they’re completely overlooking an equally important activity in list marketing – and that is to prevent their existing subscribers from unsubscribing or removing themselves.
No matter how many new subscribers you’re getting daily, if your unsubscribe rate is nearly the same – or worse, more than the opt-in rate – then your list building efforts would be fruitless.
To prevent your list from unsubscribing, you should treat them properly by building good relationships with them, and ultimately getting them to like and trust you as time goes on. Getting their trust is the key to making large amounts of money with your list.
In this article, you’ll discover 4 trust building tips to get more of your list to stay and drop your unsubscribe rate.
